Consumer Psychology & Customer Acquisition and Retention

 If you're a Black Business Owner YOU CAN'T AFFORD TO LOSE ANOTHER CUSTOMER! This webinar focuses on 2 key areas:

• Internalized Racism: Toxic Black Business Owner & Black Customer Relationship
• Consumer Psychology: Why Your Customers Left You, How To Fix It & Understanding The Science of Why They Buy to Gain New Customers
• How To Deal With Difficult Customers and Customer Retention Strategies

This webinar focuses on the psychology behind WHY customers buy and explains the toxic relationships between Black business owners and Black customers through the lens of Internalized Racism. This is more important than ever, because in this recession Black Business are the most vulnerable and these most negatively impacted.

There were 1 million black-owned businesses in the U.S. in February. By mid-April, 440,000 black businesses closed for good! That's a 41% loss compared to white-owned businesses, 17% closed during that same time period.

We can't afford to lose any more customers. I will teach you vital customer service skills to REGAIN lost customers, RETAIN current customers and GAIN new customers. This digital webinar includes 20 videos: 

Video 1: Internalized Racism: Toxic Black Business Owner & Black Customer Relationship
Video 2: Personnel & Personal: 5 Requirements for Healthy Customer Relationships
Video 3: LOSS - Why Your Customers Left You
Video 4: REGAIN - How To Go Back And Fix It
Video 5: RETAIN - The Real Cost of Loss
Video 6: Why Black Business Are The Most Vulnerable
Video 7: Why You Can't Afford To Lose
Video 8: MATH: The Formula
Video 9: 5 Ways to Improve Your Customer Retention Rate
Video 10: BONUS GUEST: How To Calculate Food Cost - Justin McNeil
Video 11: Why They Buy: The Psychology of Sales
Video 12: Personality Type: Blueprint
Video 13: Personality Type: Action
Video 14: Personality Type: Nurturer
Video 15: Personality Type: Knowledge
Video 16: PITCH TIME: AKAnundrum's Example 4 Personality Pitch
Video 17: PITCH TIME: Brown Box Live Demo Pitch
Video 18: PITCH TIME: Brown Box Live Demo Pitch 2
Video 19: Using The Bank System Online: AKAnundrum Method
Video 20: UNBOXING: Black Owned Business

There are 15 PDF Files: 

1. Internalized Racism is NOT Self Hate
2. The Wonderful World of Customer Service
3. Just What is Customer Service?
4. Customer Service Winners
5. Customer Service Failures
6. When the Customer is Not Always Right
7. Dealing With Difficult Customers
8. What Not to Say to Your Customers
9. Customer Retention Strategies to Minimize Difficult Customers
10. 7 Essential Customer Service Concepts
11. How to Deal with Difficult Customers without Losing Your Cool
12. How Customer Service via Social Media Can Act as your Ambassador
13. Unusual Customer Service Ideas worth Stealing
14. Dealing With Difficult Customers Checklist
15. Dealing With Difficult Customers Infographic