YOU GET 5 HOURS OF VIDEO!! BFCM: Black Fri (Nov 29) & Cyber Mon (Dec 2) are the biggest sales day of the year. BFCM 2023 hit a RECORD BREAKING $217.2 BILLION and  2024 is projected to be even BIGGER because people NEED to catch SALES!
Are you PREPARED?? If you're like most small businesses you've seen a slump in sales this year - so you you can't just hope for the best, you MUST have a STRATEGY in place for BFCM! 

THIS 3 DAY CHALLENGED COVERED EVERYTHING YOU NEED FOR HOLIDAY SALES: 

• PRICING
• PRODUCTS
• EMAIL CAMPAIGNS
• SEGMENTING
• UPSELL
• CART TIMERS
• BUNDLES
• SHIPPING
• REFUNDS/RETURNS
• THEFT
• & MORE!

Last year’s BFCM (2023) saw online sales hit over $12 billion on Cyber Monday and $9.8 billion for Black Friday, both surpassing 2022 figures by 7.3% and 7.5%, respectively. BFCM 2023 achieved a total season revenue of $217.2 billion, marking a 2.6% growth compared to BFCM 2022.

Desktop and other devices accounted for 54.8% of revenue, while mobile devices captured 45.2% of sales.

The top sources for Cyber Monday deals came from a retailer’s website (47%), social media ads (42%), and email promotions (39%).

The need to save continued to drive purchasing decisions:

With inflation remaining a key concern, consumers looked for opportunities to cut costs. As a result, most spent either the same or more than they did during last year's BFCM, focusing on finding the best deals to offset economic pressures.