BFCM: Black Friday (Nov 24) & Cyber Mon (Nov 27) are the biggest sales day of the year. BFCM 2023 is projected to be the biggest ever! Are you PREPARED?? If you're like most small businesses you've seen a slump in sales this year - so you you can't just hope for the best, you MUST have a STRATEGY in place for BFCM!
In my DATA driven seminar I'll cover everything from:
- PRICES
- PRODUCTS
- EMAIL CAMPAIGNS
- SEGMENTING
- UPSELL
- CART TIMERS
- BUNDLES
- REFUNDS/RETURNS
- & MORE!
Last year’s BFCM pulled in over $11 billion in online sales (Cyber Monday) and $9.12 billion for Black Friday sales. These numbers greatly surpassed 2021’s figures by 5.8% and 2.3%, respectively. BFCM 2022 raked in $211.7 billion dollars in total season revenue, indicating a 2.5% growth compared to BFCM 2021.
Desktop and other device types had a 55.1% share of revenue, while mobile devices had nearly a 45% share of revenue.
Cyber Monday deals through a retailer’s website (45%), social media ads (41%), and via email (38%).
The need to save drove purchases:
It’s hard to ignore the impact inflation had on shopping events this year. With limited opportunities to save, consumers on both days either spent more or the same amount as they did during last year’s events.